Today we have an interview with Spring Lea Henry, cofounder of
Grumpy Dragon, a small publishing company based in Colorado. Ever wondered what it was like to run a publishing company? Want advice on how to get started? Read on!
GLW: How did you decide to start a publishing company? What challenges did you
face in the beginning? What education/experience did you have to prepare
you for this venture?
SLH: As an author, I found myself dissatisfied with several aspects of
publishing that seem to be industry standard. I've never really thought
the usual 10-15% of the coverprice of a book was a fair cut of the profits
for an author, and I really didn't like the fact that authors rarely have
a say in the coverart that goes on their books. I basically got the
impression that most publishing houses were coming at it from a pure
profit point of view, and I just thought there needed to be a different
model, one that is based on helping authors feel their dreams are coming
true. My husband and business partner agreed with me on this, so we
started the Grumpy Dragon as a way of putting these beliefs into practice.
The creators of our books get a full 50% of the markup for their books,
and they also have input into the book design and coverart. We work hard
to make our books ones that that authors can feel proud of 100% so that
they will do their share of the marketing. I've met too many other
authors who just shake their heads about the coverart or some other part
of their contract, and that little head shake makes me feel like they
aren't happy with the book. As a reader, I don't want to read some thing
that even the author doesn't fully endorse!
It's funny you should ask about challenges in the beginning because I feel
like we still are in the beginning! We're only 3 years old, and we're
still working hard to get our company to a state of self-sufficiency.
It's especially difficult because neither of us believes in taking out a
business loan to fund this venture. Debt is something that kills so many
small businesses. So honestly, the challenge is to time our success
just-so. We can't grow too slow, or all the money we've invested won't be
enough to keep us afloat, but we can't grow too fast, or we'll have more
work on our table than we can handle. It's been a process of little
successes, one at a time that keeps us moving forward. We've also had
quite the learning curve as far as technology goes. In our first two
years, we went through three printers before we found one that meets our
needs.
I didn't plan to be a publisher when I was in college, but as it turned
out, the skillset I acquired turned out to be the perfect formula, as did
my husband's. I do all the editing work for our company, and my
preparations included a double-major of psychology and English. The
psychology actually comes in very useful for discerning character
motivations and being able to explain to an author when those motivations
are unrealistic. I also worked as the copy editor for the newspaper,
which was very good for my grammar and punctuation. I was the editor of
the school's literary magazine, which has taught me a fair bit about the
approval/rejection process and how to layout a publication. My masters in
library science helped to sharpen my writing skills and learn how to work
with people one-on-one. My husband brings business education and computer
science to the table. He's the one who handles sales-tax licenses,
royalties statments, contracts, graphic design, and getting our books
ready for the printer. Even with all that, we could stand to have someone
in the mix with some marketing experience!